Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. Resist the temptation to use templates. Keep your introduction super short. Brand case studies. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. Pique the influencer’s interest by including their name in the subject line. If an influencer doesn’t meet your criteria, move on. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. How do you want this collaboration to work? Influencer Marketing: Subject Lines You Can Steal Right Now. 3. Exclusive interviews. Commission? Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. The campaign deets. You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. Here’s an example script of how to write your initial outreach email to an influencer: Subject: Collaboration with [INSERT YOUR BUSINESS NAME] Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. It ain’t a good look. I’ve been following your blog since 2013. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. The bulk of your email should detail the influencer partnership itself. Email subject line when following up after a meetup. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! You’ll get content from a respected expert in their field, and they’ll get their work posted on a site with a large audience. You should always be testing your influencer outreach emails. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. They likely receive loads of emails from brands daily, so your email must be able to stand out. Instead of fishing for leads, get them in your inbox and have your pick of the litter. While you don’t want to pester anyone with too many emails, one or two follow-up emails can remind them of your initial note without being annoying. In fact, simple, clear subject lines can get high response rates. Influencer marketing is the best thing to happen to brands since social media. Instead of using a bland, templated email to contact your potential influencers, write it yourself. Your recent post [blog topic] really resonated with me. Another email, at least 3-7 days after your first email. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. 82% of consumers said they’re very likely to follow an influencer’s suggestions. Are you an influencer with a style that people admire? | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? Let’s get started. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. You’re probably reaching out to a young, hip influencer. You don’t want to work with a totally green influencer. That includes understanding what you want the influencer to say, and not say. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. Builds familiarity with your prospect. Enough followers. Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! Let’s break down the above email to make sense of why this works so well. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. For example, you can send influencers your product and ask them to write a review. When in doubt, download Grammarly proofread your emails for free. It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. Example Subject Lines. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. A great outreach email does four things: 1. Write a subject line that sums up the purpose of your email. Everybody else is using them, so guess what? Why is this a smart partnership? But don’t turn into an online stalker. You’ve heard the term influencer outreach thousands of times before. 10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See Posted by Sasha Galkin on January 2, 2014 in Content Strategy Be the first to comment Follow these guidelines for a perfect first email to an influencer, from a smooth opening to … Please, oh please, don’t borrow an influencer collaboration email from the internet. Have fun! Lets start from the beginning. It’d be great to get on a call on [day] or [day] this week at noon! Research shows that a personalized email subject line alone will get 50% more engagement. With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. Get their name right, spell words correctly, and use proper grammar. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. There are plenty of approaches for this first influencer message, but they should all cover some basic information: Do your research before contacting an influencer. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? At least at first. The primary objective of your first email should be to start a conversation. This sounds like a lot, but we’re living in a tl;dr kind of world. You’ve put a lot of love into writing this email. If you’re interested, we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. Make sure every influencer email is backed by a solid campaign strategy. Money? Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. If you’ve faced challenges with your influencer outreach strategy, or you have tips to share, we’d love to hear them. 35% of email recipients open emails solely based on the subject lines. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Try partnering with people who know what they’re doing to spare yourself the headaches. Don’t try selling carpet cleaners through someone like Selena Gomez. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. They’ll get something for free, and in return, their followers will learn about your product. No pressure. Influencer marketing takes a lot of effort, but it’s worth it. Don’t fire off collaboration emails all willy-nilly. Create an influencer collaboration agreement. Get our weekly newsletter for eCommerce marketers and founders. Otherwise, you’re putting your marketing budget at risk. Okay, so you’ve drafted your email. Personalised email. If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it. This would reflect your humble and responsible attitude toward … 3. This should include important dates, your goals, and what you need out of the campaign. Additionally, you can create two versions of the copy within your emails and see which version results in a higher reply rate. That’s your cue to move on to another influencer on your list. The best way to test the messaging in your campaigns is with A/B tests. ❸ Invite them to become a brand ambassador. Her followers don’t care! Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. This personalizes the message and grabs their attention. I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. First of all, the subject line tells them there is an opportunity to collaborate. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. This is where the content of your email comes into the picture. In addition, some influencers may respond to emails at different times of the day than others. As a result, people don’t get to see the complete context of your subject line and may ignore your email. Keep your email less than 100 words or nobody will read it. Easy, right? Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. 5 Foolproof Ways To Write The Best Influencer Outreach Email. Reach, engagement, or sales? Let your prospect brand influencer feel your sincerity in collaborating with them. Picture it: you’ve found the perfect influencer. Don’t expect an influencer collaboration to boost your sales overnight. It boils down to which brands. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. Advertise on Their Website These folks are busy, and you’ll need to fight to get their attention. However, 61% of marketers think it’s difficult to find the right influencer for their marketing campaigns. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! For every $1 spent on influencer marketing, you earn $23 back. Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: Hook them with the subject line The influencer probably won’t read it. 2. The crucial thing is to customize your brand pitch. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. 2. Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed. In our digital lives and real lives. According to a poll on the Tomoson blog, 59% of marketers are p… Lengthy subject lines get cut off, especially if the recipient is on a mobile device. Even if you have a perfect first email, it can be difficult to get a reply. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. The body of the email should include the juicy deets of your campaign. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer to … If you don’t hear from them after a while, they’re not interested. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. Influencer Marketing is great once you get the hang of how to do it effectively. Subject line: (Influencer Name), Let’s Work Together! Step #3: Craft the perfect outreach email. You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. Mention specific posts that show this. But do you know what not to write in your outreach email subject line? Give context. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. Link to other work Elle referenced other big name brands she had worked with, which is a great way to show that you’re a trusted influencer. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. If you’re nervous about influencer outreach, take a deep breath. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. Influencers know when you’re being lazy and copying other people’s emails. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. But what do you do when it’s time to pull the trigger? Clearly states the purpose of getting in touch. However, over time, testing can increase the effectiveness of your campaigns and the ROI of your influencer marketing strategy. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. Hi (Influencer Name), My name is (name), I work for [name of the brand]. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. You sit down at your laptop to write the email and …. So be sure to personalize and avoid copy and pasting on your collaboration email. There are numerous influencer outreach email tips out there. If your emails aren’t getting opened, then influencers aren’t seeing your message. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. A catchy subject line that makes them want to read your email … 5. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. Before reaching out to an influencer, you should have a good reason for why they should collaborate with you. © Grin Technologies Inc. 2020. Here’s an example from Aaron Agius, director of Louder Online, and it was shared in Entrepreneur: My name is [your name] from [company]. If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. Because when getting to the decision point, end users respect influencers very much. This personalizes the message and grabs their attention. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. Writing the perfect email collaboration could lead to getting answered. So bloggers, like anyone, are deleting emails before reading. Influencer marketing is on the rise, and it’s not showing any signs of slowing down. The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. Instead of the standard users, users give credit to influencers’ opinions. I thought you’d be interested in working on this project because [reasons]. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. There are plenty of fish in the sea. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. Samples? “Enough” is a hard number to pin down. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. If you’re not interested, no worries, but I would appreciate it if you could let me know! Here we go. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. Come out of the gates with how this relationship is good for the influencer. When you begin analyzing email metrics, you should start by looking at open rates. We match you with a shortlist of qualified, experienced influencers who reach out to you. WANNA COLLAB WITH US? Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. The 10 most helpful influencer collaboration email subject line templates 1. 4. Here’s how to word the first influencer collaboration email. A formal-sounding letter will put them off immediately. But these outreach emails are fraught with social anxiety. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. Here’s the truth: personalized emails get more results. 35% of email recipients open emails solely based on the subject lines. 1 - Subject line. Ends with action steps. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. This sounds more appealing for influencers as it implies better perks and a longer term partnership. Influencers need, at a minimum, 2,000 followers to be worth your while. Tip 1: Quick Response. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. A quick, “Hi Melanie” at the beginning of your email works like a charm. Be reasonable. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Do you like our styles? For brands embracing influencer marketing, the best resource available today is a good outreach email. “Will the influencer demand weird terms?”. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. Influencer Collaboration Email Template. Emojis can increase email open rates, too, so throw in a few thoughtful emojis to get more eyeballs on your emails. Craft an irresistible email. Of course, this can still take a ton of time. Relevance. Step #3: Determine an Appropriate Offer. A poor subject line on an awesome blogger outreach campaign email is the equivalent of … All rights reserved. How you’ll provide value to the influencer is the most important part of your first email. To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. But you’re not sure if it’s 100% yet. Vetted by the subject line … First impressions matter, they always have. Use this formula to write an effective influencer collab email: What you’re offering. Provides value. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. Let me know if you’re interested in working something out. Oh, and we shouldn’t have to say this, but please: proofread your stuff. You can A/B test subject lines and see which subject line gets a higher open rate. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. Your introduction should read like, “I’m Todd, the brand strategist at Beauty-R-Us.”. Ready to create custom content and generate buzz. 1. Pique the influencer’s interest by including their name in the subject line. It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. Here are some of our faves. This maximizes the chance that you will catch the influencer at an ideal time. Some experience. It should provide the answers to who owns content rights, what are the expectations from the collaboration, and so on. Do you need user-generated content, reviews, or something else entirely? Show them how much you crave for … As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. Get in front of followers who need your product. No matter what language you’re speaking in, use jargon or slang. Thus, when you find the right influencer for your marketing campaign, you need to have an effective outreach email strategy for connecting with your ideal influencer and convincing them to work with your company. And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. Subject line effectively conveys the content of the email, creates a curiosity gap, and is witty. Keep It Short. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). For example, NinjaOutreach achieved an 87.5% reply rate by using “I’d love to feature you in my post!” as their subject line, and they achieved an 81.8% reply rate from “Headline [Guest Post].” As you can see, NinjaOutreach’s subject lines are simple, but they yielded great results. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. Must-reads for eCommerce and DTC. Body: If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. HOW TO START: Send us an email at [email protected] with the following Subject: "APEACH X COLLAB" Message: Link to your social media ha There’s nothing more awkward than rescinding a partnership because you did research after the fact. 3 best influencer outreach email examples of all time Related: Email Marketing for Business Owners. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Successful influencer collaborations take time to increase engagement and improve sales. There are so many reasons to invest in influencer marketing. People are too busy these days and if your subject doesn’t interest them, they will not click on it. Okay, onto the good stuff. ❹ List the benefits of being your brand ambassador. What do you need from this collab? Try not to spend too much time writing your subject lines. S name, and i ’ m impressed is to customize your brand pitch qualified experienced... 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